đȘ Can someone please kick Aunt Phyllis out?
She needs to go
đą Ad Pick
Vote for the ad you want us to break down next week.
Option #1: This âretro AIâ ad creates a cinematic masterpiece to position a watch as the hero of the story.
Option #2: This ad features a striking visual metaphor to highlight its main selling point.
If youâve ever tried plant-based milk, you know most of them taste horrible on their ownâŠ
Which is why most people mask it with protein powder or hide it in a smoothie. Thatâs exactly the pain point Whole Moon goes after in their provocative ad.
In their hilarious ad, Whole Moon attacks a preconceived customer belief ⊠with a social taboo!
This ad works because it uses public nudity as a literal metaphor to make the USP (unique selling proposition) land harder.
Being naked in public isnât normalized⊠neither is drinking plant-based milk on its own.
By showing the two simultaneously and making them seem completely ordinary, Whole Moon makes their case that their plant-based milk tastes great without adding anything.
Watch the comparison here.
(Then youâll understand this weekâs subject line.)
Hereâs what the idea looks like across industries:
Coffee: In a cafĂ© where the menu has over 40 customizations, show a customer walking in and ordering a simple black coffee with the copy: âYou donât need 3 sugars to make it taste good.â
Hospitality: Feature a traveler who always packs their own pillow, neck roll, and sleep mask. Once they arrive at the hotel, they look at the bed, unpack nothing, and immediately fall asleep. The copy can say something along the lines: âLeave yours at home.â
Paint: Your ad can show two people at different paint stores. One loads their cart with primer, sealant, and a top coat. The other buys a single can with the copy: âWe meant it when we said âone coat.ââ
If your competitors need extras, add-ons, and workarounds to make it palatable⊠your product's simplicity is the angle.
đ„Whatâs Hot in Advertising Right Now
Stay up-to-date with the latest advertising trends and news.
Brand Safety vs Free Speech: The New Battleground for Advertisers
What started as a safety measure is now a legal flashpoint that could redefine how brands control risk.
Lidl and Iceland ads are first banned under new UK junk food rules
A new era of ad regulation is here â and brands are already getting caught crossing invisible lines.
Apple Maps ads: A new frontier for local discovery
Searching in inside Maps is turning into a high-intent ad surface â arguably more valuable than social feeds.
Love It or Hate It: Sydney Sweeney returns with second American Eagle campaign after backlash
Instead of retreating, the brand doubled down and reframed criticism into a narrative asset.
Whole Moon got attention by stripping everything away and daring you to judge the product on its own.
This next ad takes the opposite approach by using the noise your audience is already drowning in to deliver a message they've been avoiding.
Upgrade to premium to read it:
