đŠ Unstoppable
Caitlin Clark can just do it⊠from anywhere
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Growing up, I never really played basketball (it just wasnât my thing đ€·).
But since my friends always wanted to play, I was always playing Knock Out (you know that sudden elimination game where youâre out if the person behind you gets it in the net before you đ).
This helped me perfect my three-point line shots⊠but only three-point shots.
Ask me to throw from anywhere else â like the half-court line â and I would be ⊠well ⊠knocked out.
It takes skill to be able to make a shot from just about âanywhereâ on the court.
And that is the core idea behind Nikeâs viral ad.
In the video, people challenges Caitlin Clark â the WNBA star â to make her shot from anywhere (you gotta watch the video to see how they do it đș).
The ad works because Nike isnât selling shoes⊠theyâre selling the ability to push past limits.
When Clark started in the WNBA, skeptics publicly questioned her capabilities.
Sheâs spent her career hearing, âCan she really do that?â
Nike takes that doubt and flips it into fuel.
Clark is challenged to make shots from all over â and she does it.
âFrom anywhereâ stops being about basketball and becomes about excellence and breaking records.
In the entirety of the ad, Nike never sits there and tells you that âour gear is the best on the market.â
They donât have to.
They just show you someone who wonât accept boundaries, and you fill in the rest.
Itâs the classic âshow, donât tellâ principle of copywriting.
Nike continues to build their brand around people who pursue excellence and makes you feel like youâre one of them too.
Their whole brand is built around connecting professional athletesâ mastery with your workout clothes.
When you buy something of Nike, youâre the kind of person who doesnât ask, âCan I?â
You just do it.
P.S.
Watch the best half-court shot that was made by a news anchor.
Nike sells you an identity that doesnât recognize boundaries, making you feel like the kind of person who takes the shot no matter where youâre standing.
This next ad forces you to confront your identity with a visual before-and-after⊠and suddenly staying the same isnât an option.
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