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Finally, a laptop ad that admits you hate using your laptop:
Dell posted a cheeky meme to their socials that hits home for professionals:
“Born to travel the world, forced to work.”
It’s not just a joke—it’s a subtle ad. And a smart one.
At first glance, it feels like classic meme humor. But when you realize it’s coming from a laptop brand, it becomes something more.
Dell is playfully acknowledging the tension we all feel: we bought these machines with dreams of freedom, flexibility, and adventure… but most days, they’re just Excel machines. (Unless you’re prepping for the Microsoft Excel World Championship (yes, that’s a real thing. You can actually sign up here.)
This kind of ad works because it does two things at once:
It shows empathy for the user experience (not every laptop moment is glamorous), and
It builds brand affinity by speaking our language through meme culture
Dell is connecting with their audience on an emotional level here. The post reminds you that they get it. They know the daydreams, the burnout, the wanderlust.
And in doing so, they become more than a hardware company—they become a brand you feel aligned with.
In an age of AI-generated banner ads and polished promo copy, sometimes a low-effort meme is the highest form of human connection.ble.
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Dell has us typing up our resignation letter right now – except our bank account has us deleting it all.
Who needs meetings when you’ve got mountains? This next ad is for every thrill-seeker.
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