đ They âFixedâ Van Goghâs Face
Turns out all Van Gogh needed was a prescription
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Last Fridayâs post was about using ad design to highlight a benefit. This ad does the same:
Keloptic turned fine art into an ad pitch for clear vision.
The copy roughly translates to: See more clearly for less (at least according to AI. Maybe it doesnât speak French either đ€·).
Van Gogh is famous for his wavy brushstrokes, which make his paintings feel like theyâre in motion â a brilliant artistic technique.
But for anyone who wears glasses, seeing things "move" when theyâre not supposed to is⊠less ideal.
Thatâs where Keloptic gets clever.
They took Van Goghâs self-portrait, added a pair of glasses over it, and within the lenses, removed the signature swirls.
The result is a sharp, realistic version of his face â showing exactly how their glasses bring clarity.
This ad works because it visualizes the benefit: a clear view, even in a famously distorted world.
Keloptic couldâve extended the campaign by âcorrectingâ Starry Night to show how their lenses tackle nighttime blurrinessâperfect for highlighting issues like astigmatism.
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Keloptic sharpened Van Gogh to highlight clarity.
McDonaldâs took a different approach. Another classic painting is remixed to sell something a bit crispier.
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