🌑The viral action figure trend just got dark

The World Wildlife Fund takes a viral trend and flips it on its head to make a chilling point. The result is this haunting toy box ad that hits hard:

Why It Works

WWF is jumping on a viral social media trend in the smartest (and most sobering) way possible.

If you’ve been on social media recently, you’ve probably seen the “AI action figure” trend. People u…