đ The best Christmas ad ever
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This is hands down one of my favorite Christmas ads of all time.
Think the Volkswagen Superbowl commercial featuring the Darth Vader kid â and now watch this one.
Right now â as Iâm writing this post â my dog is lying down right next to me.
My beloved pup was actually a Christmas gift I got back in 2015 ⊠and 10 years later, heâs still my faithful companion.
Even though itâs not his name, I refer to him as âShadowâ because he follows me everywhere (and I love it â„ïžđâđŠș).
In their holiday ad, Crayola pulls at the hearts of every dog owner.
And I kid you not, this is one of the best Christmas ads Iâve ever seen (and itâs not just because Iâm a dog lover).
The ad is titled âBlue Christmas,â and you can watch it here.
Hereâs what happens:
A little girl is hanging out with her dog, looking around at all the classic red Christmas decorations in her home.
Suddenly, she goes around the house pulling down every decoration.
Her parents look at each other concerned, but let her continue anyways.
She grabs her tub of Crayola crayons, markers, and colored pencils, and recruits her friend and parents to her craft table.
Together, they start hanging new handmade decorations and hanging them around the house.
Then, in walks her grandma, who is surprised to see the whole house has turned âŠ
Blue!
And then, we finally understand what the little girl was up to the whole time.
Dogs canât see red and green â but they can see blue.
She remade each decoration, so her best friend (her dog) can âsee Christmas too.â
The ad ends with the tagline: Itâs not what you give, itâs what you create.
This ad works because it takes a universal insight about inclusivity and makes it tangible through a childâs empathy.
The little girl isnât decorating for herself â sheâs creating a Christmas her dog can experience too.
And Crayola titled the ad âBlue Christmasâ for a reason.
A âblue Christmasâ originates from an annual church service held around the Winter Solstice in remembrance of lost loved ones.
Itâs a term thatâs synonymous with sadness and grief, as seen in Elvis Presleyâs song âBlue Christmas.â
With their heartwarming ad, Crayola is turning the term âblue Christmasâ into something joyful and inclusive instead.
The ad also positions Crayola as more than just art supplies â theyâre tools for problem-solving and inclusion.
The girl doesnât buy new decorations ⊠she makes them.
This reinforces Crayolaâs core message about creativity and creation.
And the tagline ties it all together.
In a season obsessed with buying more, Crayola reminds us that the most meaningful moments come from what we create, not what we purchase.
Crayola showed us how to reimagine Christmas traditions to include everyone.
Home Depot takes a different approachâreminding us why those traditions matter in the first place.
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