🥷Steal your competition’s ads

This IKEA ad takes a simple product—a duvet—and packages it as an anti-aging “cream”: 

Note: We’re unable to confirm whether this was a spec ad or if it received approval.

Why It Works

Instead of simply selling a duvet and showing it off on various beds, IKEA reframes sleep as “the most natural anti-aging remedy” by putting the duvet in a familiar-looking …