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Jeepâs new ad is a masterclass in rugged branding:
When you think of a typical car ad, what comes to mind?
Chances are, our lists would have one thing in common:
A car.
But Jeep takes a different route here.
Instead of showing off their newest model, they post a photo of a quiet, little-used path cutting between two well-paved roads.
They pair it with the copy: Stay 4x4.
For the non-gearheads out there, 4x4 means four-wheel drive â what gives Jeeps their off-road edge.
This ad works because it reinforces Jeepâs brand identity and speaks directly to their customersâ desires.
By showing the road less traveled, Jeep taps into the mindset of their core customer: The Explorer â someone who values freedom, independence, and the thrill of forging their own path.
Jeep isnât selling a vehicle, but what you get when you drive one.
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Jeep takes the road less traveled in their ad.
Of course, not every great ad is about rugged roads and off-roading.
Sometimes, the smartest marketing move is knowing when to meet your audience where they are ⊠especially when that audience spans cultures.
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