🗣️No-cut personal storytelling
2 ads that do it right
This week’s issue is sponsored by ProfitSnack.
Check it out here.
This ad is from Musely.
And it’s a nice example of storytelling and social proof done right.
The before/after hook buys the attention, and then the ad spends it on an unbroken, low-production testimonial that feels more like a FaceTime call, instead of a shoot.
Here’s another one of Musely’s ads that uses the same storytelling approach:
Both ads establish the problem as personal, and back it with visual proof.
And neither one ever cuts away from the person. Not changing scenes matters here because it makes both feel like they’re catching someone mid-explanation rather than performing a script.
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📢 Ad Pick
Vote for the ad you want us to tear down next week by clicking on the option you want to see.
Option #1: This ad uses motion design to overcome pain points.
Option #2: This ad uses a playful trick to build trust and show the product’s USP in real time.
Musely leaned heavily into storytelling.
But in this next video ad, no one is talking! And that’s the whole strategy.
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