đŹ Itâs about time we talk about this
This needs to be addressed
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What do you do when your entire company gets blown up because of the indiscretion of two executives?
You clap back.
If you have an internet connection, then youâve heard about the Coldplay Kiss Cam incident.
And if youâre one of the few people living under a rock, hereâs a quick recapâŠ
Astronomer (an AI company) found themselves in a huge scandal when their CEO and head of HR were caught red-handed on camera by ⊠well ⊠violating the HR handbook at a Coldplay concert (you can Google the rest đ).
And it all wouldnât have been a thing if Chris Martin â Coldplayâs lead singer â didnât point it out on stage.
For almost two weeks now, the kiss cam video has been making its rounds on social media.
And honestly, Iâm sick of seeing it ALL. THE. FREAKING. TIME. and canât wait for it to finally blow over.
But until then, Iâm regretfully talking about it because thereâs an advertisement lesson here (cause no, Iâm not starting a celebrity gossip tabloid đ€).
This whole time, weâve been waiting to hear from Astronomerâs advertising team.
And just two days ago, they dropped the best clapback ad they could come up with.
Hereâs the full ad đ
Other than the clever side-stepping around the internetâs most burning question, the ad itself isnât too special.
But the reason itâs breaking the internet is their new temporary spokesperson: Gwyneth Paltrow.
Why?
Because Gwyneth is Chris Martinâs ex-wife đ.
Astronomer called Coldplayâs move and raised it.
This ad broke the typical rules (start with a great hook, have a clear CTA, etc.).
But everyone â including news stations â is talking about it.
Let this be a reminder that in advertising, there are no rules.
At the end of the day, the memorable ads are the best ads.
P.S. Out of all the memes, hereâs my favorite one so far.
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Astronomerâs ad is trying to spin the narrative around the CEOâs companion standing next to him.
This next ad celebrates your furry companion in the seat next to you.
Upgrade to premium to read it:
