😱 It Isn’t Over Until It’s Over

Halloween might be over, but this horror isn’t

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In this ad, Mascotas nails problem-aware marketing:

On Halloween, I pass out candy at the end of my driveway because my dog gets stressed by trick-or-treaters coming to the door (iykyk 🐕‍🦺).

While I’m sitting outside freezing my fingers off, my dog gets to enjoy our nice, warm, cozy home.

But I’m thankful that he doesn’t rip up the house while he waits for my return.

This isn’t true for most pet parents, especially during the “puppy” stage (but I personally think a dog’s “teenager” stage is worse 😈).

And cat owners are all too well aware of the damage their beloved feline can make to their furniture and home – even more so when they’re stressed.

Which is what inspired Mascotas’ Halloween ad that promotes their stress-relief cat toys.

The visual shows a door with the bottom half completely destroyed – like an animal clawed through it.

The copy reads: Stop experiencing horror scenes.

This ad works because it leads with the customer’s problem, not the product’s features.

Pet owners don’t wake up thinking, “I need stress-relief cat toys…”

They wake up thinking, “I can’t come home to another destroyed couch!!!”

By showing the horror movie aftermath of a stressed pet, Mascotas makes the connection crystal clear: their toys aren’t just entertainment, they’re damage prevention.

The Halloween timing amplifies the horror metaphor while keeping it relatable rather than gimmicky.

The visual hits immediately because every pet owner has lived this exact moment of dread.

Sometimes the most effective pitch is just showing people what they’re already living through.

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Mascotas reminded pet owners of the horror they’re trying to avoid.

But sometimes the most powerful ads don’t show us what we fear – they show us what we’ve been missing.

That’s exactly what this next ad does.

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🦸 The Hero We Didn’t Know We Needed