👠 If the shoe fits…

This Nike Ad Nails Product-as-Strategy

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Nike announces their Sabrina 3’s with this IG ad:

I had to replace my old running shoes.

They were a couple years old, and the soles were nonexistent (I know, I know. I should’ve replaced them sooner).

So, off to the running store I ran (but not literally … I was into running, but not that into running 👟).

At the store, a running expert measured my foot, assessed my gait, and recommended the right pair for me.

And just like that, the aches and pains from my worn-out sneakers disappeared.

Because great performance starts with the right shoe.

It’s a truth every sneaker brand constantly reinforces.

And Nike is no different.

So, when it came time to launch their new Sabrina 3 shoes, they leaned into that exact message.

Nike posted this Instagram ad with the headline: The blueprint to a better game.

The image features basketball accessories laid out on a marked-up court diagram, with the Sabrina 3 front and center.

The setup looks like an architect’s desk – complete with pencils, tape, a favorite coffee mug, and even a ball inflator that resembles an architect’s compass.

Paired with the blueprint copy, it becomes the foundation for a great ad (haha, I’ll see myself out 🚪).

This ad works because it zeroes in on the biggest benefit Nike promises: better performance.

And the blueprint theme ties it all together – emphasizing that your entire game is built from the ground up, starting with your shoes.

In fact, it’s a perfect example of Product-as-Strategy: a concept where the product doesn’t just support the brand story, it is the strategy.

The shoe isn’t treated as an accessory … it’s positioned as essential gear.

From the visual layout to the messaging, everything reinforces the idea that Nike isn’t just selling sneakers – it’s designing the very system your game runs on.

The Sabrina 3 isn’t extra … it’s essential.

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Nike’s ad sells shoes for you to beat your competition.

Walmart steps into the ring against Amazon’s Prime Week in this next ad (with a new marketing move you’ve probably haven’t seen before).

Upgrade to premium to read all about it:

🥊 Walmart v. Amazon