đ How to B2B growth hack
And the art of grabbing attention
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Social Media Ad Specialist for B2B SaaS [Part-time, Remote]
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The ad below is structured a little differently from others.
Itâs a pattern-interrupt meme and a B2B service-pitch hybrid.
And for the first few frames, the viewer doesnât even know itâs an ad at all!
This ad works because it uses an unorthodox hook to grab the viewerâs attention right from the start.
When youâre scrolling on social media, conventional ad hooks youâre used to will probably fail to capture your attention.
RocketDevsâ ad starts as a chaotic prank gone bad.
And like a train wreck, itâs hard to look away.
Once the viewer is hooked, the ad switches back and forth between the pitch and the pranksterâs fate, retaining the prospectâs interest.
To adapt this type of B2B growth-hacking ad to your own industry, use a chaotic hook. It doesnât need to be super relevant to the ad; it just needs to stop the scroll:
Logistics/Freight: A toddler absolutely destroying a birthday cake with both fists while adults stand frozen â hard cut to a dispatcher watching shipments route themselves on a live map. âTotal control. No cleanup required.â
Fintech (Expense Management): A man frantically chasing a loose grocery cart downhill through a packed parking lot, full sprint â the camera slowly pans sideways to reveal a CFO standing at the edge of the lot, approving a quarterly report in three taps, completely unbothered by the cart chaos still unfolding behind him. âStop chasing. Start closing.â
HR/Recruiting: A woman trying to parallel park a U-Haul while six strangers shout contradicting directions â hard cut to a recruiter closing her laptop after a single shortlist lands in her inbox. âOne signal. No noise.â
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đ˘ Ad Pick
Vote for the ad you want us to tear down next week by clicking on the option you want to see.
Option #1: This ad leverages the âcommunity aspectâ to sell local services.
Option #2: This ad uses defensive marketing to justify a premium price point.
RocketDevs won the viewer over by ambushing them with chaos before they could scroll away.
Feastables skips the obvious buyer entirely to win over the person who actually controls the cart.
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