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Starbucks turned a $6 coffee into a victory lap:
You don’t buy Starbucks. You earn it.
That’s the twist this ad pulls off—positioning the product as a reward, not a purchase.
It’s not a treat you grab—it’s one you deserve.
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Starbucks hops on a reward trend in their ad.
Apple turns away from trends in a 90s ad that still works today.
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🧠 A 90s Apple ad with 2025 energy
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