✨ Highly effective UGC ads
This week’s issue is sponsored by ProfitSnack.
Check it out here.
Given how fleeting attention can be mid-scroll, the prevailing practice has been to do fast cuts, keep things moving, and keep the viewer engaged.
Take this Runna ad, for example:
It holds your attention by tying that visual hook into a big value prop. You instantly know what the app does without needing a long explanation.
They do it again here:
The rapid cuts between the intervals, long runs, and mobility work lean right into this.
The design flows in a way that holds your attention, so the audience actually digests it.
💰 Ad Careers
Advance your career and fill your pockets with these fresh opportunities.
Junior Paid Social Marketing Specialist [Full time, US Remote]
A Marketing Ops Specialist to launch multi-platform ad campaigns (Meta, TikTok, Snap, AppLovin), translate scripts into ClickUp tasks, and manage data tracking.
Part-Time Creative Strategist — Supplements ($30 - $50/h) [Part time, Remote]
A Creative Strategist to own creative direction, research, and high-level messaging angles for supplement clients at a creative consultancy.
Want daily opportunities like this, delivered straight to your inbox? Subscribe here to the Ad Careers Substack.
Ad Careers is free, but paid subscribers get 5 additional job vacancies in their inbox every day! (The subscription pays for itself with just one offer letter.)
🔥What’s Hot in Advertising Right Now
Stay up-to-date with the latest advertising trends and news.
Why Marriott Is Turning Hotel Rooms Into Showrooms
Hospitality meets impulse shopping as hotel guests are now converting in-room design inspiration into high-ticket e-commerce purchases on the spot.
AI Agents Are Giving Publishers A New Way To Monetize Their Data
The next generation of ad targeting may involve AI agents turning publishers’ first-party data into advertising opportunities that traditional programmatic systems couldn’t easily create.
Meta Touts Industry-Leading Ad Revenue Growth, But AI Unease Rises
Record-breaking ad dollars continue to fuel Meta’s balance sheet, yet marketers and investors alike are scrutinizing whether its multi-billion dollar artificial intelligence bets will actually deliver sustained ROI.
📢 Ad Pick
Vote for the ad you want us to tear down next week by clicking on the option you want to see.
Option #1: This ad leverages social proof and personal storytelling to build credibility.
Option #2: This ad lets the visual appeal and ASMR do the heavy lifting.
Runna’s ads hook you in with smooth design flow.
This next ad, however, hooks you in by being… goofy? And they make it work?!
Upgrade to premium to read it (and get the full Ad Careers list as a bonus):
