đȘ Gains for Days
Do you even lift, bro?
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Itâs the last week of January.
Have you kept up with your New Yearâs resolutions?
Studies show that about 43% of people quit their New Yearâs resolutions by the end of January. So if youâre still going strong, congrats â youâre doing great!
And if youâre all about gains, check out this ad below:
The ad features a muscular chicken standing front and center, flexing a bulging human-like arm.
Its image is absurd, but quickly grabs attention (which is the top goal of most print ads đ„
).
The copy is found in small print at the bottom of the ad and starts with: Let the gains beginâŠ
And the rest promotes the business loans this ad is advertising.
This ad works because it makes a boring financial service unforgettable.
The flexing chicken is so visually absurd that you canât help but steer your attention to it.
At first glance, you might think itâs a health or fitness ad until you look longer.
And youâre going to look longer because the bizarre visual opens a curiosity loop that practically forces you to read the fine print at the bottom to understand what youâre looking at.
Once youâre reading, youâve already engaged with the offer.
When you realize itâs actually a financial ad for poultry farmers, the visual metaphor is instant: stronger chickens = stronger profits⊠(and if it isnât instant, itâs a great reminder that ads are supposed to speak to a specific target audience đŻ).
By literalizing âgainsâ in the most unexpected way, the ad transforms poultry loans from paperwork into a power-up for your business.
All in all, the small, fine print copy decision indicates that the ad creatives wanted the chicken to do the heavy-lifting⊠literally.
When your visual does all the talking, your copy only needs to close the deal.
Innbucks made financial growth visual by literalizing âgainsâ into something ridiculous and memorable.
This next ad uses the same playbook â except it bends the laws of physics to do it.
Upgrade to premium to read it:
