😯 Don’t make your ads so serious...

This Reddit ad for Upwork uses the popular Doge meme to highlight how easy it is to hire using their platform: 

Why it works: 

Hiring can be a stressful process, but this ad lightens up the mood with a popular meme.

You don’t even need to be familiar with this meme format for it to be effective – everyone will understand that you want to be the doggo on th…