💀 Caught being a level 7 susceptible
To Dream or Not to Dream? That is the question
🔥What’s Hot in Advertising Right Now
Stay up-to-date with the latest advertising trends and news.
Cracker Barrel CMO Defends Rebrand After Stock Tumbles
When “blanding” meets culture wars, what’s the line between modernizing a logo and erasing a brand’s soul?
Ads are loud, flashy, and in-your-face. Except these ones
Instead of flashy commercial spotlights, these brands are offering a relief from overstimulation.
How Chili’s Continues to Drive Sales From Social Media
Seventeen straight quarters of growth from memes and menu pivots—what’s their playbook for turning virality into visits?
Honda’s Children’s Day ad shows how childhood dreams grow into reality:
When you were a kid, what did you want to be when you grew up?
A rockstar? A pro athlete… maybe even an astronaut?
Or did you want to be something more practical, like a doctor, engineer, lawyer, or teacher?
We all know kids dream big.
And on Children’s Day, Honda tapped right into that feeling.
In their ad, the top half shows a grown motorcyclist and flipped underneath features a child pedaling a bicycle.
The company’s slogan ties it together with: The Power of Dreams.
This ad works by bridging childhood imagination with adult reality, showing that Honda’s products embody aspiration and possibility.
Kids can be anything – and Honda positions itself as the brand that helps make those dreams real.
But there’s also a deeper nod here.
Most people know Honda today for their CR-Vs, Civics, and HR-Vs.
But Honda didn’t start as a car company at all.
Their very first product in 1947 was an engine for a … bike (which you can read about here 🚲).
Just like a child outgrowing their first bike, Honda expanded beyond bicycles – into cars, motorcycles, lawn mowers, and even boat motors.
The message is clear: dreams grow, and so does Honda.
P.S. Speaking of Honda, this is still by far one of my most favorite scenes in Community: Frankie Destroys the Dean.
Honda is reminding kids that there’s no limit to their dreams.
But this next ad actually creates a limit.
Upgrade to premium to read it:
