đ¤ Adception
An ad within an ad
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Recognize this old Volkswagen ad?
âStorytimeâ (RIP Vine đŞŚ, iykyk).
A few years back, Volkswagen dropped a print campaign featuring three unforgettable images.
One showed a kid mid-fall from a swing (pictured above).
The others? A kid tumbling by a pool and another falling down the stairs.
Each ad ended with the same powerful line: Drive carefully.
The campaign was a hit.
So Getty Images â one of the biggest stock photo libraries in the world â capitalized on its popularity.
Lately, Gettyâs running into a new problem:
AI-generated visuals are taking over (just like Vine⌠stock photos are starting to feel very 2015 đ˘).
So how does a stock photo company stay relevant?
With this brilliant use of adception (sooo meta đ¤).
Getty reprinted the Volkswagen ad â this time with their logo on top and a new tagline:
Great ideas need great images.
It doesnât pitch cost, speed, or convenience (things AI is already winning at).
Instead, it taps into the one thing advertisers want most: to make something unforgettable.
Gettyâs reminding the industry:
That iconic Volkswagen ad? Yeah ⌠it used a stock photo.
Stock images can still make memorable ads.
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Getty reminds advertisers that they can still deliver what truly matters.
This next ad takes a similar approach â by doubling down on its core promise.
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